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CoFounder Weekly #51: July 13, 2019

CoFounder Weekly is the w̶o̶r̶s̶t̶ best startup newsletter.

🤔 Thought Starters

👩‍💻 Founder & Investor Corner

😹 Funnies

🃏 9 fun facts about the co-creator of Cards Against Humanity Max Temkin

🍊 Trump hates crypto, so reactions are…bullish?

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🤔 Thought Starters

The most interesting tweets of the week.
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👩‍💻 Founder & Investor Corner

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😹 Funnies

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🥇 “Tweet of the Week” from last issue:

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🃏 9 fun facts about the co-creator of Cards Against Humanity Max Temkin

Based on this interview. Quirky guy!

  • Max has “no work ethic” and is a serial procrastinator — “I value the freedom that when I get a weird idea, I drop everything and explore it, think about it, call someone up, and prototype it. When I get tightly scheduled, I hate lack of creative freedom.”

  • Max created an FAQ on his website to cope with the high email volume he gets. Now, the emails he gets are higher quality and he repeats himself less.

  • Max chose black and white as his color palette largely to compensate for not being versed in color theory. The constraint has become his iconic touch.

  • Max started a shipping & fulfillment company called Blackbox.

  • Cards Against Humanity replaces 1/3 to 1/2 of the cards every year. It’s still the #1 game on Amazon since 2011.

  • Their customer service team tries to create magic moments (inspired by Disney) — someone emailed their customer service team asking for a wheelchair. They decided to buy the wheelchair ($600) for the requestor. “Maybe it was a complete waste of money and we’ll look back on it and think I wish we didn’t waste that $600, or maybe it will end up on Reddit and he’ll make a nice expectation about it.”

  • They never offer participate in discounts or sales. Rather, they decided to do a Black Friday increased the cost of the game $5 last Black Friday.

  • On the creative process:

    “A part of every creative journey is you don’t know what to do next. And part of being an artist is accepting the feeling of not knowing what to do next is normal. Any sort of hack or system or thing you can work that gets you out of that or pop a parachute and bail out of this process of not knowing what to do and working and working and trying things and not knowing what to do…until you stumble upon this special thing that’s at the heart of what you’re trying to do. If you have some way to avoid that, it’s going to fail. Because that is the creative process. That pain and uncertainty is the journey to understanding that makes your art good and worthwhile.

    It’s crazy to me that people look for some sort of hack other than working hard, trying things, doing lots of testing, and being willing to fail over and over. You need to critically interrogate the thing you’re doing and try and understand what’s special about it, and get rid of everything that is not that special part.”


🍊 Trump hates crypto, so reactions are…bullish?

(We promise this newsletter won’t turn into a weekly bitcoin update)

Here are some hot takes:

¯\_(ツ)_/¯

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Experiments are fun,

Greg & Wisam

P.S. Got a story, tweet, or cartoon for us? Email us at cofounderlife@googlegroups.com. CoFounder Weekly has a policy to reply to every email within 5 years.
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